What is the best way to understand the location, use and importance of personal data within an
organization?
Question No 2
What are you doing if you succumb to "overgeneralization" when analyzing data from metrics?
Question No 3
In addition to regulatory requirements and business practices, what important factors must a global
privacy strategy consider?
Question No 4
What have experts identified as an important trend in privacy program development?
Question No 5
SCENARIO
Please use the following to answer the next QUESTION:
Manasa is a product manager at Omnipresent Omnimedia, where she is responsible for leading the
development of the company's flagship product, the Handy Helper. The Handy Helper is an
application that can be used in the home to manage family calendars, do online shopping, and
schedule doctor appointments. After having had a successful launch in the United States, the Handy
Helper is about to be made available for purchase worldwide.
The packaging and user guide for the Handy Helper indicate that it is a "privacy friendly" product
suitable for the whole family, including children, but does not provide any further detail or privacy
notice. In order to use the application, a family creates a single account, and the primary user has
access to all information about the other users. Upon start up, the primary user must check a box
consenting to receive marketing emails from Omnipresent Omnimedia and selected marketing
partners in order to be able to use the application.
Sanjay, the head of privacy at Omnipresent Omnimedia, was working on an agreement with a
European distributor of Handy Helper when he fielded many Questions about the product from the
distributor. Sanjay needed to look more closely at the product in order to be able to answer the
Questions as he was not involved in the product development process.
In speaking with the product team, he learned that the Handy Helper collected and stored all of a
user's sensitive medical information for the medical appointment scheduler. In fact, all of the user's
information is stored by Handy Helper for the additional purpose of creating additional products and
to analyze usage of the product. This data is all stored in the cloud and is encrypted both during
transmission and at rest.
Consistent with the CEO's philosophy that great new product ideas can come from anyone, all
Omnipresent Omnimedia employees have access to user data under a program called Eurek
a. Omnipresent Omnimedia is hoping that at some point in the future, the data will reveal insights
that could be used to create a fully automated application that runs on artificial intelligence, but as
of yet, Eureka is not well - defined and is considered a long - term goal.
What step in the system development process did Manasa skip?