A marketing manager has multiple video assets to work with and wants to create a Google Video
campaign to grow Interest in a product with as many relevant people as possible
What action should they take to help achieve this goal?
Question No 2
A marketing manager is creating a Google Video campaign with a consideration goal and cost - per -
view (CPV) bidding
What should they expect for their max CPV compared to their actual CPV?
Question No 3
A fitness studio has created a Video campaign and want to measure their consideration campaign
with the help of a Brand Lift study. At what point should the fitness studio set up the study in order to
create optimal control and exposed groups?
Question No 4
A florist chain is looking to generate as much awareness as they can before their special roses go into
bloom. They only have two and a half weeks to achieve this with the assistance of a Google Video
campaign using "Brand awareness and reach" as the campaign goal.
Which budget type should the florist chain use. and Why?
Question No 5
If your company used Reach Planner to forecast an awareness Video campaign, how should you set
up the Video campaign to achieve similar reach to your media plan?